Improving Your Sales on Magento by Exploring Multiple Alternative Sales Models
Most online stores find it incredibly difficult to compete in the ecommerce market. Sure, if you have a very niche audience that you have discovered, you can get ahead of others. Even then, you will find competitors catching up to you in due time with improved strategies. One of the best ways to keep driving your sales upwards is modeling different sales strategies for your Magento based website and find out what works at different times.
User experience is one of the most important indicators of
success for any online store. Whether you are promoting products for special
occasions or designing a checkout process for your site, you want things to be
discoverable and easy to accomplish for customers. Fortunately, there are
multiple plugins that help you implement alternative sales models for a
smoother customer experience.
Easier
checkouts
While many stores rightly obsess over layout of their site
and product displays, many actually don’t pay too much attention to the
checkout process. This means the process of:
- Adding products to a shopping card
- Navigating the user to the checkout page
- Interface for adding or removing items from the cart
- The payment page
If you find it difficult to figure out an efficient and
quick process for checkout, you can use alternative sales models like
LightCheckout. They let you combine all the checkout steps, in one single page.
The layout can be easily developed in a way that makes better sense to the
customers, especially when they are buying multiple products.
One benefit of using plugins like these is that they are
already preconfigured to be flexible in their layout on desktop as well as
mobile devices. They also allow you to customize its design through the admin
panel so you can align it with your branding and themes.
Gift
cards and certificates
Yet another way to attract customers and keep them coming
back to your store is to issue gift certificates and cards. No matter how many
times customers have seen this strategy, it still makes them happy. Use an
extension like Gift Card by aheadWorks to customize gift cards and make it easy
for customers to fill in the required information. Using such an extension, you
can let visitors:
- Enter the name, address and other details of the recipient of the gift certificates
- Print out special messages for different occasions
- Save information, so they don’t have to enter the same data again for another gift card
Providing
details product information
Not all customers want to know the intricate details and
specifications of products they buy. However, you will have a sizeable number
of customers who want to know everything about a product in detail before they
make a buying decision. Allowing them to download product attachments with more
details makes this easier for them.
You don’t want customers to turn away simply because they
could not find enough information about products and go to the competition. You
can use alternative sales model plugins like ‘Product Attachments’, which allow
you to upload these documents easily, keep them up to date and make them
available to customers. This is a great way to keep customers on your site and
increase sales.
Shopping
engines
If you find your online store struggling to find new
customers, it may just be that you are not registered with enough shopping
engines. Listing your products on all shopping engines around the world is
indeed a very tedious thing. You can use tools like Data Feed that create files
containing detailed information about all your products and update engines like
google shopping and Nextag. This way, shoppers will have updated prices and
listings from your site and make it more discoverable.
Commissions
and discounts
One of the most successful ways to introduce more customers
to your online stores is to have your present customers recommend it to others.
Nothing works better than word of mouth. Plugins for alternative sales models
like ‘Affiliate’ let you easily set up commission and discount programs and
offer them to regular customers.
There are plenty of other ways to strengthen your presence
in the ecommerce market, but the above strategies are the cream of the crop.
They will not make your business soar on their own, but they make it easier to
implement common strategies without spending thousands on consultants and
expensive analytics.
Content source
http://www.fastconversion.com/blog/improving-your-sales-on-magento-by-alternative-sales-models/
http://www.fastconversion.com/blog/improving-your-sales-on-magento-by-alternative-sales-models/
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